CJFE is pleased to co-present "McLuhan's Wake" at the 14th Hot Docs Canadian International Documentary Festival

Thursday, April 19, 2007
Toronto: Innis Town Hall, 2 Sussex Ave

McMahon's key concerns-the relationships between culture, technology, environment and national identity-coalesce in this artful and sophisticated overview of Marshall McLuhan's background, ideas and insights. The guru of the electronic age, McLuhan formulated most of his groundbreaking theories working largely outside the bounds of proper scholarship; by the late 1960s, he was both revered and reviled, a jaunty provocateur and sage to some and an anarchistic technophobe to others. Structured around such central McLuhan concepts as pattern recognition and the four universal laws of media, McLuhan's Wake captures his unique and influential perspectives on the maelstrom of our media environment.

Who: Directed by Kevin McMahon, 94 min.
When: April 25, 6:45 pm
Where: at Innis Town Hall, 2 Sussex Ave.,
What: The film screening will be followed by a Q&A with the director.
Tickets $10. Order in person at CBC Newsworld Advance Box Office, 581 Bloor St. W., online at www.hotdocs.ca or by phone at 416-588-8DOC (8632).
FREE for students and seniors at screenings before 6 pm.

For more information, including other films for the "Focus on Kevin McMahon" programme, visit Hot Docs' website. We all live in Marshall McLuhan's wake. Fascinated by the role technology played in transforming our lives, one of the 20th century's most famous intellectuals realized with stunning accuracy the impact the digital age would have on our social, spiritual, economic a nd ideological selves.

'The global village' and 'the medium is the message' are among the most quoted phrases of our time. Now, twenty years after his death , in the midst of the Internet, virtual and wired technologies, McLuhan's Wake explores the enduring hold of McLuhan's message. Blending all forms of media, including animation and special effects, this documentary features narration by performance artist Laurie Anderson and commentary by scholars Eric McLuhan, Neil Postman, Lewis Lapham and journalist Patrick Watson.

Click here to find out more about the Hot Docs Festival